Whether B2B or B2C, a product or a service, we’ll solve your business and brand issues with speed, delivering forward-looking and actionable insights.
We can segment markets, fix your brand positioning and identify opportunities for growth. We have a special interest in innovation and getting brand communication right. We do a lot of brand strategy work and always deliver relevant brand activation.
We like to get you closer to the realities of African consumers lives and just how they think about, use and buy brands. We use the best methodologies to best deliver against your objectives. We’re skilled at delivering a full spectrum of approaches – quantitative, qualitative, F2F, remote, agile and tech-enabled.
We’ll analyse and interpret what we find, blending in the crucial elements of context, culture and common sense. With our broad market and category exposure, we offer you the benefit of our accumulated knowledge, experience and perspective.
How do we do this?
We use research as a tool to aid our thinking and your decision-making. We’ll recommend the optimal approach that will best solve your business issue, suit your budget and meet your timelines.
We have a proven network of independent research associates, partners and friends across the continent. We’ll identify the best partner for each project, negotiate the appropriate rate and supervise the fieldwork.
Our work benefits local African businesses
We have a win-win relationship with our research partners, combining local nous and cultural sensitivities with world class research expertise. The vast majority of each project’s operational budget is expended at a local level in Africa.