Project Description

Category: Cocoa-based Beverage

Project: Brand Repositioning

Region: West Africa

Challenge: Understanding child nutrition beliefs and “Tea” consumption behaviour to enable brand repositioning

Twinings Ovaltine


  • In Home ethnographic immersions

  • Co-creation workshops to develop concepts

  • Innovation workshops to refine and build concepts

  • Quantitative concept testing

Twinings Ovaltine

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