Project Description
Client: Twinings Ovaltine
Project: Brand Repositioning
Territory: West Africa
Challenge: Understanding child nutrition beliefs and “Tea” consumption behaviour to enable brand repositioning
Our approach included:
In Home ethnographic consumer immersions
Consumer co-creation workshops to develop concepts
Innovation workshops to refine and build concepts for quant concept testing
Related Posts
Marguerite de Allende2022-06-24T13:19:28+00:00
Marguerite de Allende2022-06-24T13:19:37+00:00
Marguerite de Allende2022-06-24T13:19:51+00:00
