Project Description

Client: Twinings Ovaltine

Project: Brand Repositioning

Territory: West Africa

Challenge: Understanding child nutrition beliefs and “Tea” consumption behaviour to enable brand repositioning

Twinings Ovaltine

Our approach included:

  • In Home ethnographic consumer immersions

  • Consumer co-creation workshops to develop concepts

  • Innovation workshops to refine and build concepts for quant concept testing

Twinings Ovaltine

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