SAB Miller – West & East Africa – African Grey

SAB Miller – West & East AfricaMarguerite de Allende2021-02-01T10:04:50+00:00

Client: SAB Miller

Project: Trends

Territory: West & East Africa

Challenge: Identify Stout category trends and identify innovation opportunities

SAB Miller

Our approach included:

Desk research
Social media analysis
Interactive consumer groups
Expert interviews
Influencer interviews
Mobile ethnography with specific consumer groups

SAB Miller 02

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