Project Description
Category: Sports Utility Vehicles
Project: Concept Testing
Region: East Africa
Challenge: Understanding desires, trade-offs and price sensitivities of Kenyan SUV buyers

Methodology:
Mobile ethnography
Quantitative concept testing
Price sensitivity measurement

Related Posts
Marguerite de Allende2023-03-20T11:58:01+00:00
Marguerite de Allende2023-03-20T11:57:22+00:00
Marguerite de Allende2023-03-20T11:55:53+00:00