Mobius Motors – East Africa – African Grey

Mobius Motors – East AfricaMarguerite de Allende2021-02-01T10:02:12+00:00

Client: Mobius Motors

Project: Concept Testing

Territory: East Africa

Challenge: Understanding desires, trade-offs and price sensitivities of Kenyan SUV buyers

Mobius Motors

Our approach included:

Quant concept testing
Price sensitivity measurement
Mobile ethnography

Mobius Motors

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