Project Description
Category: Sports Utility Vehicles
Project: Concept Testing
Region: East Africa
Challenge: Understanding desires, trade-offs and price sensitivities of Kenyan SUV buyers
Methodology:
Mobile ethnography
Quantitative concept testing
Price sensitivity measurement
Related Posts
Marguerite de Allende2023-03-20T11:56:32+00:00
Marguerite de Allende2023-03-20T11:59:08+00:00
Marguerite de Allende2023-03-20T11:58:37+00:00
