Project Description
Client: Mobius Motors
Project: Concept Testing
Territory: East Africa
Challenge: Understanding desires, trade-offs and price sensitivities of Kenyan SUV buyers

Our approach included:
Quant concept testing
Price sensitivity measurement
Mobile ethnography

Related Posts
Marguerite de Allende2022-06-24T13:19:28+00:00
Marguerite de Allende2022-06-24T13:19:37+00:00
Marguerite de Allende2022-06-24T13:19:51+00:00