Project Description
Category: Beer
Project: Category Trends
Region: West & East Africa
Challenge: Mapping evolutionary Beer trends to identify opportunities and develop an innovation roadmap

Methodology:
Desk research
Mobile ethnography
Social media analysis
Consumer immersions
Expert interviews

Related Posts
Marguerite de Allende2023-03-20T11:58:01+00:00
Marguerite de Allende2023-03-20T11:57:22+00:00
Marguerite de Allende2023-03-20T11:55:53+00:00