Diageo – West & East Africa – African Grey

Diageo – West & East AfricaMarguerite de Allende2023-03-20T11:57:22+00:00

Category: Beer

Project: Category Trends

Region: West & East Africa

Challenge: Mapping evolutionary Beer trends to identify opportunities and develop an innovation roadmap

Methodology:

Desk research
Mobile ethnography
Social media analysis
Consumer immersions
Expert interviews

Diageo bottle tops

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