Bacardi – East & Southern Africa – African Grey

Bacardi – East & Southern AfricaMarguerite de Allende2022-06-24T13:19:57+00:00

Client: B/S/H

Project: Brand Positioning

Territory: East and Southern Africa

Challenge: Exploring modern masculinity; category attitudes / beliefs and suitability of global campaign

Bacardi

Our approach included:

In Home paired depth interviews
Mobile ethnography

Bacardi 02

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